How to Maximize Your Brand For The Holidays - Darlington Marketing

How to Maximize Your Brand For The Holidays

November 21, 2018

The holidays are upon us, so break out the mistletoe, let’s talk turkey, celebrate with champagne and start branding! What is seasonal branding? Seasonal branding is a key to making a company successful during this busy time. It is the extension of general branding – anything from logos to graphics, to social and in store promotions. 


Here are a few simple suggestions of how you can maximize your branding for the holidays –

1.     Use festive/holiday colors! This could be as simple as incorporating a ribbon or holiday color into your branding.

2.     Collect memorable holiday stories – share on social for that personal connection with your brand.

3.     Encourage your clients/audience to share some holiday photos- encourage them to send photos or memories with your brand to post on social. 

4.     Launch an annual holiday ad campaign that focuses on a worthy cause. This is a way for customers to lend some support and feel part of the community. 

5.     Create holiday campaign graphics that pop!


Holiday branding is a great way for your company to stand out from the competition! Be creative, innovative and capture that market with unexpected offerings and creative collaboration for the holidays.