restaurant marketing

Are you experiencing a winter business slump? When the holiday season ends, customers seem to quickly trade hot chocolate for green juice and stretchy pants for workout leggings. They adjust back into work, school, better spending habits, and tidying up the home. Whether you experience a winter with below freezing temperatures or a San Diego winter with 75 degree sunny days, many people …

    2018 is soon coming to an end, which means it is time to think about what trends will be taking over the restaurant industry in 2019! In 2018 it was all about being fast, convenient and affordable. 2019 predicts some new dining trends –  1.     Farm-to-table and then some- This trend has been at the forefront for some time, but 2019 predicts …

The holidays are upon us, so break out the mistletoe, let’s talk turkey, celebrate with champagne and start branding! What is seasonal branding? Seasonal branding is a key to making a company successful during this busy time. It is the extension of general branding – anything from logos to graphics, to social and in store promotions.    Here are a few simple suggestions of …

Summer is always a tough time to get a customer’s attention. So many distractions! So much sunshine and vacation time! What’s a small business to do? Close doors and head to the beach? Of course not! There are various ways to use marketing to attract an audience mid-summer. Patio seating. Live music. Air conditioning. But everyone does that. The key to truly capturing …