2018 is soon coming to an end, which means it is time to think about what trends will be taking over the restaurant industry in 2019! In 2018 it was all about being fast, convenient and affordable. 2019 predicts some new dining trends – 1. Farm-to-table and then some- This trend has been at the forefront for some time, but 2019 predicts …
marketing for restaurants, retail and lifestyle
small business marketing
How to Maximize Your Brand For The Holidays
The holidays are upon us, so break out the mistletoe, let’s talk turkey, celebrate with champagne and start branding! What is seasonal branding? Seasonal branding is a key to making a company successful during this busy time. It is the extension of general branding – anything from logos to graphics, to social and in store promotions. Here are a few simple suggestions of …
How to Capture an Audience’s Attention in the Summer
Summer is always a tough time to get a customer’s attention. So many distractions! So much sunshine and vacation time! What’s a small business to do? Close doors and head to the beach? Of course not! There are various ways to use marketing to attract an audience mid-summer. Patio seating. Live music. Air conditioning. But everyone does that. The key to truly capturing …
What are Instagram Business Profiles & How Can Brands Use Them?
The next big thing for marketing on Instagram is the option to switch brand pages to Business Profile pages. Instagram provides many benefits for doing this to both brands and consumers Contact Button – allows your followers and viewers to easily reach you directly through Instagram. You can provide a phone number, email, or location here. Type of Business – now your followers can …
The Power of the Snapchat Geofilter and Lens
What’s that cute puppy filter you keep seeing on everyone’s social media? It’s a lens that only appears on Snapchat. Geofilters and lenses are being used to explain and provide more for storytelling. With geofilters and lenses, Snapchatters can make a boring story entertaining with a simple filter that reflects how they’re feeling or where they are. Geofilters and lenses are becoming so big, …
Three Ways for Small Business to use Pokemon Go
Looking for fast, cheap and easy ways to use Pokemon Go for your small business? Unless you’ve been under a rock for the past week, you’ve heard and seen a ton about Pokemon Go. From groups of kids out on the street with their phones, to horror stories about people walking off cliffs in search of Pokemon, to fantastic tales of businesses being overrun …
These two major changes will make social media way easier
As I photographed the glass of wine on the balcony overlooking the ocean, I knew it would be a spectacular Instagram post. I proudly clicked the camera icon and voila – it was up with the appropriate #happyhour and #woohoo hashtags. Imagine my horror when, five minutes later as I checked for likes, I realized I had posted it on the account of my …
Small Business Social Media Workshop
Join us for a workshop focusing on Small Business Social Media. We’re partnering with our friends at Leucadia 101 Mainstreet Association to cover the anatomy of a great Instagram post, how to create Facebook ads that target your local audience, and much more! We’ll cover which channels work for your business, how to attract and engage followers, and converting clicks to sales. Lastly, we’ll …