Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries.

After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) in 2011, and the company has grown to be a leader in the Southern California marketing community.

Working on both the agency and client side of marketing teams in New York, San Francisco and San Diego, and for large brands and smaller start-up companies, has given her a unique business perspective. She has overseen media budgets of $50 million+ and led/participated in more than 50 new store openings and brand launches during her tenure as a marketing professional.

Her up-to-date understanding of media channels such as social media and digital marketing, as well as her strong foundation in agency management and customer segmentation allow her to provide a unique strategic perspective while also taking a hands-on approach to getting the job done.

Cyndi is a frequent speaker/television commentator on marketing trends and issues. Since 2016, she has been an Adjunct Professor of Business at Mira Costa Community College. She has a Bachelor’s Degree in Journalism from Cal Poly SLO, and a Master’s Degree in Business from the University of San Francisco.

Cyndi lives in Encinitas with her husband and two children. In her free time she enjoys trying new restaurants, reading any and every book, being at the beach, hiking and volunteering in her community. A lifelong traveler, Cyndi has just Antarctica left to fulfill her dream of visiting all seven continents. An Indianapolis Colts Super Bowl win watched in person sitting next to her son, faces painted, would check the last box on her bucket list.