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Summer is always a tough time to get a customer’s attention. So many distractions! So much sunshine and vacation time! What’s a small business to do? Close doors and head to the beach? Of course not! There are various ways to use marketing to attract an audience mid-summer. Patio seating. Live music. Air conditioning. But everyone does that. The key to truly capturing an audience’s attention is to get …

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Looking for part time admin. work? We would love to consider you as part of our team. The job description is below. Please apply by sending a resume with a brief cover letter to info@darlingtonco.com with a subject line of Administrative Assistant Position.     Administrative Assistant Location: Carlsbad Schedule: Flexible Commitment: 10-20 hours per week   Darlington Marketing is a leading San Diego marketing firm providing strategic marketing and …

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  With the new year comes a great opportunity to start off with a refreshed and inspired mindset. Whether you are a marketer, starting up a new business, or just trying to figure out the next steps of your career, we can all use a little motivation every now and then. Here are three must-watch Ted Talks to keep your year going strong.   Scott Dinsmore: How To Find Work …

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Looking for part time marketing work? We would love to consider you as part of our team. The job description is below. Please apply by sending a resume as well as cover letter to info@darlingtonco.com with a subject line of Marketing Coordinator Position.     Position – Marketing Coordinator   Location: Carlsbad Schedule: Flexible Commitment: 10-15 hours per week   Darlington Marketing is a leading San Diego marketing firm providing …

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What are Google’s most popular “how to” searches? Last year’s have just been released, in a fascinating new site from Google News Lab.  It’s no surprise – people still don’t know how to tie a tie. Or boil an egg. And the age-old dilemma of how to kiss is still top of mind for many.   Still, as silly as these Google searches seem, they represent a huge opportunity. When …

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We’re excited to partner with the City of Encinitas to present this Small Business 102 seminar next week. We’ll be joined by our friends at Lighthouse Digital to talk about all of the latest digital media trends;  Sara Wacker discussing PR for your business and Stefanie Mullen who will simplify the world of social media. Hope to see you at this great FREE event!  

 

  With 2017 right around the corner, now is the time to start planning. There are so many marketing tools out there, which are the best for your business needs? Here are a few great tools to consider in 2017 to make your marketing program more productive and effective. Best of all, they’re all extremely affordable or even better, FREE!   Getting Started: FreeMind Get your mind organized and …

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The next big thing for marketing on Instagram is the option to switch brand pages to  Business Profile pages. Instagram provides many benefits for doing this to both brands and consumers Contact Button – allows your followers and viewers to easily reach you directly through Instagram. You can provide a phone number, email, or location here. Type of Business  – now your followers can see the type of business directly …

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What’s that cute puppy filter you keep seeing on everyone’s social media? It’s a lens that only appears on Snapchat. Geofilters and lenses are being used to explain and provide more for  storytelling. With geofilters and lenses, Snapchatters can make a boring story entertaining with a simple filter that reflects how they’re feeling or where they are. Geofilters and lenses are becoming so big, that we are seeing them on …

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Looking for fast, cheap and easy ways to use Pokemon Go for your small business? Unless you’ve been under a rock for the past week, you’ve heard and seen a ton about Pokemon Go. From groups of kids out on the street with their phones, to horror stories about people walking off cliffs in search of Pokemon, to fantastic tales of businesses being overrun by new customers, Pokemon Go has …

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As I photographed the glass of wine on the balcony overlooking the ocean, I knew it would be a spectacular Instagram post. I proudly clicked the camera icon and voila – it was up with the appropriate #happyhour and #woohoo hashtags. Imagine my horror when, five minutes later as I checked for likes, I realized I had posted it on the account of my 11-year-old daughter. Nice.   Well, the …

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Hangry, Beer O’Clock, Piecaken…say what? As marketers, we love new phrases and these are a few of the top new food words of 2015. Find out just what they mean and how to use them in social media and every day conversation by checking out this great article in the New York Times.     http://www.nytimes.com/2015/12/16/dining/new-food-words.html        

 

Cyndi was recently asked to be a guest on Women Lead Radio, a media outlet for the Connected Women of Influence association, discussing football for women. What, you may ask, could this possibly have to do with business and marketing?   As you may know, Cyndi’s hobby (and some would say obsession!) is writing about football from a women’s perspective at Hail Mary Blog, and she is often featured on Fox, NBC and …

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Join us for a workshop focusing on Small Business Social Media. We’re partnering with our friends at Leucadia 101 Mainstreet Association to cover the anatomy of a great Instagram post, how to create Facebook ads that target your local audience, and much more! We’ll cover which channels work for your business, how to attract and engage followers, and converting clicks to sales. Lastly, we’ll create a content calendar and discuss …

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  We all love seeing fabulous, interesting pictures in our social media feeds but it can be hard to capture the moment so here are a few tricks that may help you elevate your pictures to the next level. In Instagram and Facebook profile pictures, you have to think about the square – despite the fact that both now allow rectangular images, the signature square is still most common. A …

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Google continues its reign as king of search and SEO continues to be a buzzword for small and large businesses alike. We recently read a few great pieces outlining some recent changes in Google’s algorithms and how they affect search rankings. What are the changes? Google Search is now showing only the TOP THREE local listings, making it even more important to rank highly in organic search. What does this …

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Summertime is wrapping up and as you plan your Labor Day barbeque, it is also time to fall back on some best practices to grow your Instagram followers. You may have already noticed beach and vacation photos being replaced by back to school and football pics. Did you know that Instagram now has more than 300 million active users and approximately 70 million photos are uploaded daily?  Here are a …

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These days it can be hard to get people to open and read your e-mails since people’s inboxes are quite simply overrun. And unfortunately, there’s no magic bullet to assure that your communication will reach its intended recipient, but crafting an effective e-mail subject line is an important first step to getting your message both through spam filters, and read by the end user. Here are a few things NOT …

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Cyndi will be leading a monthly Small Business Marketing workshop with the San Diego SBA. Please join us the second Tuesday of the month for this free, hands-on and interactive workshop. They workshops do fill up quickly, so RSVP early through the SBDC Business Center at www.sandiegosmallbiz.com.    

Everyone likes a party and with the dog days of summer upon us, what could be better than drinking a cold beer by the beach with your dog? How about doing it while raising money for a great cause?! We recently did just that, helping our client, Sydnee’s Pet Grooming, plan and implement a successful fundraising event that benefited Second Chance Dog Rescue. Here are a few of the tips …

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With more than 300 million active users, Instagram, our favorite photo-sharing social media platform is getting ready to follow in its parent company’s (Facebook) footsteps, which is scary for users and exciting for advertisers. Look for upcoming changes in three key areas: Advertising – Instagram ads will be available through a new Instagram ad manager as well as through Facebook’s interface later this summer. If you’re thinking “this is new? …

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They say the devil is in the details. Collateral materials are often an afterthought for a small business owner with time and budget constraints, but as a company, you are only as good as the materials you present. How many times have you seen a smart business owner send the completely wrong impression with materials that lack not only style, but the basics of branding? Restaurant with an ad that …

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These days, it seems every town, organization and afficiando group is holding a Taste Of. Whether it be a progressive event held in your trade area, or a larger celebration held at an event venue, there are many ways to maximize the benefit of Taste Ofs. After all, you’re spending money on food and staff time, often coupled wiht an entry fee. So assure you are taking FULL advantage of …

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