Cyndi recently lead a discussion on the evolving online retail landscape, hosted by the Cal Poly Center for Innovation & Entrepreneurship Small Business Development Center (SBDC). During this engaging online session, Cyndi emphasized the critical role of establishing a robust online retail presence and highlighted key questions for aspiring entrepreneurs to consider before embarking on their digital sales journey.

Some workshop highlights include:

Selling Your Product Online: Where to Start? Embarking on the online journey can be overwhelming, but fear not! We’ll guide you through the essential steps to get started. From setting up your online store to choosing the right platforms, we’ll help you navigate the initial challenges and kickstart your digital retail adventure.

Exploring Online Marketplaces: Etsy, Amazon, and Beyond: Ever wondered which online marketplace is the right fit for your products? Learn the ins and outs of popular platforms like Etsy and Amazon, and discover their pros and cons. Get expert insights on selecting the ideal marketplace that aligns with your brand’s vision and target audience.

Systems and Tools for Sustainable Growth: As your retail business flourishes, managing operations efficiently becomes paramount. We’ll delve into the crucial systems and tools that can streamline your workflow, from inventory management and order processing to customer relationship management. Equip yourself with the knowledge to scale your business while maintaining exceptional customer experiences.

Mastering Critical Marketing Elements: Marketing is the cornerstone of successful retail, and each growth phase requires a tailored approach. Uncover the secrets to crafting compelling marketing strategies that cater to your business’s unique journey. Whether you’re just starting or looking to level up, we’ll share invaluable insights on leveraging digital marketing, social media, and more to drive traffic, engagement, and conversions.

To watch the entire workshop, click on the video below.