CASE STUDY
2023 Instacart x Bristol Farms Campaign
Challenge
Instacart partnered with Bristol Farms in order to drive sales to their online ordering page. The campaign was set to run for a minimum of 30 days, utilizing audio only. Unfortunately, audio was not driving the online sales and website traffic that they expected. Therefore, they reached out to DMC for support and we recommended an SEM strategy to drive new customers sign ups and ramp up website engagement.
Goal
To increase Instacart orders on the Bristol Farms website by utilizing a “first three orders free” campaign to target new users. They had a set budget in mind to utilize for a 4-week period of time.
Promotion Summary
The DMC team recommended a comprehensive marketing strategy that included SEM, Email Targeting & Conquesting and Digital Display Ads to reach new and engaged customers. The campaign ran for three weeks with a budget of $140k.
SERVICES PROVIDED
STRATEGIC PLANNING
SEM
EMAIL & CONQUESTING
DIGITAL DISPLAY ADS
Our Approach | Solution
The DMC team recommended a comprehensive marketing strategy that included SEM, Email Targeting & Conquesting and Digital Display Ads to reach new and engaged customers. The campaign ran for 16 days with a budget of $140k.
SEM
Bid for top placements in search engine results
Digital Display Ads
Used addressable display to target list of gourmet shoppers from email campaign
Targeted email to gourmet shoppers within a 15-mile radius around each Bristol Farms location
