At Darlington Marketing Co (DMC) we are experts in the grocery, retail, restaurant, design-build and business services industries, providing comprehensive marketing solutions and seamless collaboration with a hands-on, integrated approach.
Who We Are
DMC’s high-level team of experts are on top of the many changes happening daily in the marketing landscape… we keep up with what’s new, so you don’t have to.
Build your brand – our marketing consulting services will help grow your business. We provide both strategic planning and a hands-on approach to getting a plan implemented quickly & cost effectively.
Cyndi and her team have more than 25 years experience with expertise in branding, communications, media, franchising, local and digital marketing.
Based in San Diego, California DMC works with clients throughout the region and across the United States.
Services
Marketing experts, offering a wide range of services customized to elevate your brand and achieve your objectives.
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Strategic Planning
Leading marketing strategy experts, DMC will create an actionable marketing plan to speak to your audience and clearly align with your goals and objectives.
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In-House Marketing Team
Your one-stop shop for all of your marketing needs. Our adept team seamlessly integrates with your operations, functioning as an organic extension of your own staff.
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Franchise Marketing
From crafting overarching franchise processes to offering localized support to individual franchisees, we excel in building marketing plans to help grow your business. Additionally, we can help with preparing your concept to franchise and lead generation.
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Local Marketing
DMC excels in creating and implementing tailored marketing strategies to drive business at the local level, utilizing a multitude of hands-on tactics to connect you with your community.
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Branding + Design
DMC's design team collaborates with you on projects small and large, to discover your unique visual identity, define your brand narrative and bring your story to life.
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Media Planning + Buying
Our team of experts plan, purchase and implement all aspects of media buying, offering comprehensive media solutions. No matter what your budget is, we can find creative ways to get your company in front of your target audience.
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Digital Marketing
Digital marketing specialists driven by tangible outcomes, we connect with your audience using data-driven precision, ensuring optimal conversions, high-quality leads and amplified brand awareness.
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Customer Engagement + Retention
In a world of rewards programs, email and loyalty, we know that keeping your audience engaged and coming back is key. We create strategies to communicate, educate and drive traffic to keep your brand top of mind and your audience connected.
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Social Media Strategy
Let’s make a resounding statement across social platforms with our expert guidance. DMC works with you to fine-tune your social media campaigns for the greatest impact and reach.
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Marketing Vendor Management + Optimization
At DMC, our team excels in enhancing processes, ensuring seamless operations, and conducting cost audits on digital, print, social, and everything in between. This not only economizes your resources but also frees up your valuable time.
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Websites + SEO
Acknowledging the pivotal role your website plays, we're committed to enhancing its appeal and SEO discoverability, whether we're starting from scratch or refining an existing structure, all to leave a lasting positive impression on your customers.
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B2B Marketing
Marketing to complementary businesses or potential clients can be complex and overwhelming, especially for small businesses. We handle everything from trade show management, outreach materials and CRM development for our clients, with measurable results.
Clients
As a leading retail marketing agency since 2011, we have seen the challenges that are unique to this space. Most small to mid-sized businesses are so busy running their operations and trying to make a profit that they don’t have time to think about marketing. Too often they turn to agencies they can’t afford and get marketing plans that are costly and difficult to implement.
Our past and present clients are from all segments, including grocery, restaurant, retail, professional services, with a B2B as well as a B2C focus. At DMC, we believe we can be your partner in saving money and increasing sales.
Let’s grow your business together.
DMC Clients Past & Present
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Inchin’s Bamboo Garden
Napizza
Pizza Studio
Sushi Lounge San Diego
TBar
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Amici’s Ristobar
Butter Cafe & Bakery
Cafe 21
Cafe 56
Centre City Cafe
D’Amore’s Famous Pizza
Del Mar Pizza
Dolce
Green Dragon Tavern & Museum
Hacienda de Vega
HapiFish
Harry’s Coffee Shop
Il Dandy Restaurant
Lake Murray Cafe
Lakeside Cafe
Mission Valley Cafe
Nicolosi’s Italian Restaurant
Pacific Beach Bar & Grill
Pisco Rotisserie and Cevicheria
Rama Thai Restaurant
Saja Korean
San Diego Home Cooking
Sovereign Kitchen
Stone Flats
Times Square Pizza & Bagels
Zymology 21
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Dickinson Cameron Construction
MMP Home
Southern California Restaurant Design Group
Tracy Lynn Studio
The True House
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Allen Barron, Inc.
Commercial Equity Partners
Concord Utility Services
SSA Insurance Services
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Farmer’s Fix
Hapa Yoga & Fitness
Ramsay Jewelry
Real Wellness
Slinky Cat At Home
Sydnee’s Pet Grooming
Testimonials
Meet the Team
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Cyndi Darlington
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Cara Sprague
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Danielle Trammell
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Stacy Stakenburg
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Claudette Baker
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Sophie Ganiban
Let's Talk
Let's Talk