At Darlington Marketing Co (DMC) we are experts in the grocery, retail, restaurant, design-build and business services industries, providing comprehensive marketing solutions and seamless collaboration with a hands-on, integrated approach.

Grocery store produce shelves

Who We Are

DMC’s high-level team of experts are on top of the many changes happening daily in the marketing landscape… we keep up with what’s new, so you don’t have to.

Build your brand – our marketing consulting services will help grow your business. We provide both strategic planning and a hands-on approach to getting a plan implemented quickly & cost effectively.

Cyndi and her team have more than 25 years experience with expertise in branding, communications, media, franchising, local and digital marketing.

Based in San Diego, California DMC works with clients throughout the region and across the United States.

Services

Marketing experts, offering a wide range of services customized to elevate your brand and achieve your objectives.

  • Strategic Planning Services

    Strategic Planning

    Leading marketing strategy experts, DMC will create an actionable marketing plan to speak to your audience and clearly align with your goals and objectives.

  • In-House Marketing Team Services

    In-House Marketing Team

    Your one-stop shop for all of your marketing needs. Our adept team seamlessly integrates with your operations, functioning as an organic extension of your own staff.

  • Franchise Marketing Services

    Franchise Marketing

    From crafting overarching franchise processes to offering localized support to individual franchisees, we excel in building marketing plans to help grow your business. Additionally, we can help with preparing your concept to franchise and lead generation.

  • Local Marketing Services

    Local Marketing

    DMC excels in creating and implementing tailored marketing strategies to drive business at the local level, utilizing a multitude of hands-on tactics to connect you with your community.

  • Branding and Design Services

    Branding + Design

    DMC's design team collaborates with you on projects small and large, to discover your unique visual identity, define your brand narrative and bring your story to life.

  • Media Planning and Buying Services

    Media Planning + Buying

    Our team of experts plan, purchase and implement all aspects of media buying, offering comprehensive media solutions. No matter what your budget is, we can find creative ways to get your company in front of your target audience.

  • Digital Marketing Services

    Digital Marketing

    Digital marketing specialists driven by tangible outcomes, we connect with your audience using data-driven precision, ensuring optimal conversions, high-quality leads and amplified brand awareness.

  • Customer Engagement and Retention Services

    Customer Engagement + Retention

    In a world of rewards programs, email and loyalty, we know that keeping your audience engaged and coming back is key. We create strategies to communicate, educate and drive traffic to keep your brand top of mind and your audience connected.

  • Social Media Strategy Services

    Social Media Strategy

    Let’s make a resounding statement across social platforms with our expert guidance. DMC works with you to fine-tune your social media campaigns for the greatest impact and reach.

  • Marketing Vendor Management Services

    Marketing Vendor Management + Optimization

    At DMC, our team excels in enhancing processes, ensuring seamless operations, and conducting cost audits on digital, print, social, and everything in between. This not only economizes your resources but also frees up your valuable time.

  • Website and SEO Services

    Websites + SEO

    Acknowledging the pivotal role your website plays, we're committed to enhancing its appeal and SEO discoverability, whether we're starting from scratch or refining an existing structure, all to leave a lasting positive impression on your customers.

  • Business to Business Services

    B2B Marketing

    Marketing to complementary businesses or potential clients can be complex and overwhelming, especially for small businesses. We handle everything from trade show management, outreach materials and CRM development for our clients, with measurable results.

Clients

As a leading retail marketing agency since 2011, we have seen the challenges that are unique to this space. Most small to mid-sized businesses are so busy running their operations and trying to make a profit that they don’t have time to think about marketing. Too often they turn to agencies they can’t afford and get marketing plans that are costly and difficult to implement. 

Our past and present clients are from all segments, including grocery, restaurant, retail, professional services, with a B2B as well as a B2C focus. At DMC, we believe we can be your partner in saving money and increasing sales. 

Let’s grow your business together. 

Veggie pizza, salad and cold drink
Burger Lounge restaurant

DMC Clients Past & Present

Lazy Acres Market Los Feliz
Building and construction

Testimonials

  • “The Darlington team operates as an extension of our in-house marketing department, and the flexibility and fluidity they demonstrate is critical to our success. Over the years, we have lobbed many new bodies of work, new challenges, and new ideas their way. Cyndi never shies to find the expertise we need and bring it to the team. As her team (and ours) has grown over the years, we evolve how we collaborate – from new store opening plans to community events and email marketing – Darlington acts as a partner to us in any way that we need. The warmth, care, and full-service approach they bring to our business shows in the work that they do. We have loved the work we’ve created together with the Darlington team, and look forward to many years to come.”

    Kate Halper, Director of Marketing, Lazy Acres Natural Market & New Leaf Community Markets

  • "We've worked with the DMC team for over 12 years. They are always willing to jump in and help as needed. Their strategic insights and knowledge of the retail landscape has helped us showcase our many projects to partners and potential clients across the industry. The team is talented, creative, meet deadlines and always exceeds our expectations on every project. We work with the world’s biggest brands (Hermes, Chanel, LV, Dior etc.) DMC is the only marketing company I would partner with to provide the high level of needs we have in order to meet the standards of our target audience"

    Maryam Samady, CFO, Dickinson Cameron Construction

  • “Cyndi has truly helped move the needle with our business. We’ve gone the big agency route, but find her hands-on approach to fit our style & budget much better.”

    Sam Sacco Owner, Epic Wings & Things

  • I absolutely love working with the team at Darlington. We share the same passion for entrepreneurship, organization and professionalism. So refreshing to work with a business that is timely, hardworking and kind.

    Alyce Lopez, Founder & Principal, The True House

Meet the Team

Italian food on tabletop

Let's Talk

Let's Talk